Creative Direction - Motion & Post production| Motion Designer & Generalist Artist| 13+ Years Global Experience (Canada, UAE, India)| End-to-End Specialist
Brief
A new template was needed for the AI Marketplace segment. The initial brief included minimal requirements, specifying the inclusion of the AI Marketplace logo, featured company name, video topic, and lower thirds for both host and guest.
Concept
I developed and presented three concepts for the AI Marketplace intro animation. The selected concept also my preferred direction reimagined the square element of the logo as nine taxonomies converging into a unified form, represented as an abstract, advanced processor that initiates the marketplace animation sequence.
Design Approach & Usability Considerations
The intro and supporting animations were designed to keep the logo animation short, meaningful, and crisp. I ensured editors could easily adjust title durations to allow sufficient reading time. In collaboration with the designer, the title frames were created to adapt to both long and short titles. The template allowed editors to simply copy and paste titles and names from an Excel sheet, with layouts adjusting automatically. Background animations and other elements were kept independent to provide flexibility in title timing.
Outcome/Impact
The template enabled editors to efficiently produce 1–3 videos per day alongside other responsibilities and was highly appreciated by the Head of Design, the wider team, and stakeholders.
