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Case Studies

Great design isn’t just about how it looks; it’s about how it works. This is a collection of projects where I dive into the "why" behind the "how" showcasing the strategic challenges, creative hurdles, and bespoke solutions that define my approach to motion design.

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Thought Model Template

Completed at Info-Tech Research Group (Canada), this project was independently designed and executed end-to-end by me. The final solution empowered non-animators to create thought model videos in just seven minutes.

Info-Tech LIVE - Opening Sting

For the first time in 2025, the video and marketing teams commissioned an opening sting for the Info-Tech LIVE event to energize attendees after a long day of travel to Las Vegas. I had previously contributed motion design work for Info-Tech LIVE 2023 and 2024. I led the creative direction and end-to-end execution of this project. 

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CAD to 3D using AI

The client required 3D rendered visuals based on their CAD designs for use in brochures, within a very limited budget.

AI Marketplace Template

While working at Info-Tech Research Group, I led the creative direction and end-to-end execution of this project. The marketing and video teams required a scalable template for a new video segment 'AI Marketplace' showcasing discussions with AI leaders and founders from around the world about their products.

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Building a Visual World for a SaaS Decision Engine

An end-to-end SaaS explainer project focused on visualizing complex product logic through strategic creative direction, world-building, and motion design, combining AI-assisted ideation with traditional animation workflows.

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